Friday, 11 May 2012

Filofax Blog of the Week: Philofaxy


It's time for the second of my 'Blog of the Week' posts. Each week, I'll look at a different Filofax blog and we'll hear from the owner. Some you may know already, whilst others may be new to you.  

This week, Steve talks about the phenomenon that is Philofaxy.



When did you start your blog?

It was started by Philofaxer in October 2005, joined by Nan in about June 2006, Laurie and Steve in June 2009 and Anita last week! Philofaxer bowed out due to other commitments in late 2006.

What were your reasons for starting it?

I think the first post explains it better than one short sentence. I was asked to join the team in 2009 because at the time the blog was flagging a little and there were some quite nasty comments being left. I contacted Nan and suggested a few improvements. I had also been doing my own templates for a while and I posted links to them in the comments on Philofaxy. Laurie had been active on the site before me, with a few guest posts and lots of comments..

Which post has enjoyed the most pageviews?

This post is way out in front with over 31000 page views. Then comes this one and this one. They both have over 10000 page views each. Popular series have been the Reader Under The Spotlight, any guest post or post that contains pictures of how people have set up their Filofax.

Which post is the one you’re most proud of?

Gosh difficult question... too many really. The one I had the most fun from because of the cruel way I wrote it was this one. I think I could easily write a list of 50 odd posts over the last 3 years and it still wouldn't find them all.

What has surprised you since you started blogging?

The community that has built up around Philofaxy, the support, friendship and hunger for more information each week. And that new people are still discovering the site each week. Our growth rate has slowed down a bit now but the numbers are still quite big. How simple ideas thought up on the spare of the moment have become popular hits with our readers - to name a few: Webfinds, Reader Under the Spotlight, The All Stars Tour, The Skype Chats, Meetups.

In one sentence, how would you describe your blog to a Filofax user who hadn’t seen it?

Where have you been! The Filofax user site on the internet.

Finally, what one piece of advice would you offer to other Filofax bloggers, based on your own experience?

Don't be afraid to write about your own Filofax set ups. Make sure you tell Philofaxy about your blog. Take good pictures to show off your setups. Try to post regular, once every two weeks is a good starting point. Don't be afraid to ask for feedback. Try to find a niche within the Filofax arena. Ray and his custom inserts for instance.

Steve has shared with me a lot more advice on Philofax blogging (and blogging generally) and am delighted that he's writing a guest post for me in which he will share many more of his ideas. Look out for this in the next few days.

If you own a Filofax blog and would like it to be featured in this series, please complete the questionnaire.


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