As many of you will know, I have been collaborating with Steve Morton of Philofaxy for a while now on a range of diary layouts, available here and on that site. While we've been working together, I've learned an awful lot about blogging from Steve, and was delighted when he agreed to put some of his ideas in a guest post for me. Over to Steve...
Most of the following tips also apply to blogging in
general, but most Filofax bloggers come to blogging for the first time.
I’ve learnt by trial and error and by reading other peoples
blogs to get ideas and I have tried out some ideas of my own.
Stats
When you want to build an audience, there’s nothing worse
than ‘talking’ to yourself. If you want to know how big your audience is, you
need something to measure how many people visit your site and also how many
return to your site at a later date and whilst they are on your site find out
what they are reading.
Blogger (blogspot) includes some simple stats on their blogs,
but you can do better. Likewise so does Wordpress. But if you want to get
serious about measuring the impact any change to your blog has or to see what
sort of rate your audience is growing at, they get yourself a
Google Analytics Account
Once you have set up the account with your blog URL etc.
It’s a simple case in the case of Blogspot blogs of adding the Analytics ID:
UA-13088822-1 to the Google Analytics setting in ‘Settings’ ‘Other’ in the new
layout on Blogspot. In Wordpress get
the Google Analytics Plug-in and authorise the plug-in to use your analytics
account.
Then you have to be patient and wait whilst the stats start
to build up and you can then have a benchmark to work from.
Name
What you call your blog is very much a personal decision.
However, I would suggest that you don’t make the name too long or too similar
to other similar blogs. Looking down my list of blogs on my ‘watch’ list there
are a lot of ‘Filo’ blogs already.
Design
Keep the design of your blog simple, I see some horrible
designs whilst I hunt around the inter-webs. Yes design and beauty are a very
subjective thing, but don’t get carried away with the fonts. I tend towards
using a simple serif font for titles but a san-serif font for the text, that’s
the bit your user will be reading most. Try to keep the number of fonts you use
to no more than say three, any more and it just looks amateurish.
Sidebar
The sidebar on your blog is the place to put things to help
the user find their way around your site and to help them to get back to your
site. I try to put ‘subscribe/follow me’ type things towards the top of the
side bar, with navigational things next and anything else towards the bottom.
Don’t make it so long that it requires a 1500 word post before anyone ever
scrolls that far down the page before they find your subscribe by email sign up
box.
Footer
I prefer not to put important things in the footer of the
site people often never see it.
Posts
When you are writing those first few posts you will be
trying to do something new or different, don’t get carried away, short brief
and to the point posts get the message across and often I find the ones I rush
off in a few minutes flat get more comments and visits than the ones I spend
days researching and run to 1000 words or more. Free For All Tuesdays are a
case in point, I often struggle to think what to say to introduce these with…
one recently nearly went out on line with only the word ‘Blah’ in it! Yet these posts get dozens of comments and
thousands of page views…
With a Filofax post the more photos you include the less you
will have to write. So make those pictures nice and clear, well lit, preferably
take them on a decent digital camera in natural light. May be on a table
outside on your patio, or on your desk below a well sun lit window. Make sure
the photos are in focus. Don’t be tempted to get close to the subject, stand
back, and make sure you don’t shadow the picture. You can crop the photo
afterwards to ‘zoom in’ on your Filofax. If photography isn’t your art then ask
a friend who is to do some photos for you. This
Philofaxy
post might also give you a few more tips:
Check your writing for typos, grammar, spelling before you
publish it. Again your style is important and the style you write in whilst it
is subjective can be the thing that makes your blog appealing to others. I for
instance always try to have a light-hearted approach to the topics, slipping in
the odd bit of humour here and there. Mainly poking fun at myself, if you can
make people smile it always helps.
Make sure your work is your own, please don’t go on a Copy
and Paste extravaganza or pinch photos from other sites… you will be found out!
Frequency of posts
This is a difficult one to tackle, people often start with a
great deal of enthusiasm and post a dozen posts one after another and then
their work rate slows down. Try to do it the other way around, build up the
frequency of posting. May be one every month, one every two weeks, one a week,
two a week etc. But if you plateau at say one every two weeks, don’t panic
continue at that rate it is fine. People will expect to see a post at that sort
of frequency and will return or expect a post every couple of weeks. Doing a
post every day is quite intensive… believe me!
Use the scheduling facility on your blog to be able to write ahead of
publishing time, so if you get 5 different blog post ideas you can write them whilst
they are fresh in your head and then meter them out one at a time at your
normal blog post frequency.
Comments
Respond to comments on your blog it encourages people to
return if they think you are taking notice of what they say.
Getting noticed
Make sure Google can find your site, which means you can’t
keep it private. In Blogger you will find the privacy setting in Settings,
Basic, Visibility to Search Engines. In
Wordpress, Settings, Privacy, and you want the radio button next to Allow
search engines to index this site. ‘ticked’
If you are a Filofax Blogger then you
need to contact
Philofaxy
and get them to include your posts on their ‘watch list’, this will ensure you
suddenly have a few hundred people trampling around your site, poking around it
and hopefully reading and coming back to your site…
Philofaxy likes to discover new Filofax
blogs and stealthily add you to their ‘web finds’ posts without you knowing
about it and it is only when you look at your stats and you suddenly see this
massive spike and you think WTF did that….
Get your blog on Twitter even if you aren’t on there
yourself. Use a site like
Twitter Feed to
automate the posting of ‘Tweets’ that link back to your new blog posts from the
RSS feed. Twitter Feed can also post to
your Facebook time line as well.
Guest posts
If you don’t want to venture in to having your own blog then
why not offer to post as a Guest Blogger on one of the established Filofax
blogs, there are plenty to choose from these days.
If you are running your own blog, also invite existing bloggers
to guest post on your blog in return for a guest post on their blog, this will
also work as a link exchange for both of you and should bring you more
visitors.
Disclosure
If you are reviewing items or recommending items on your
blog then you should give a disclosure some where in the post and may be on the
site as well, to indicate that you have been sent the item by the company to
review and you haven’t spent your own money to purchase the item. This I
believe is law in the USA and possibly other countries. If you bought it yourself then again it is
advisable to include this fact. It just keeps things neat and tidy. Nickie over
at Typecast has a ‘
Disclosure’
page that is worth reading
Linking back
Once your blog gets established it’s worth encouraging
people to link back to you. Philofaxy have a ‘Grab the code’ box at the foot of
the side bar, this was quite easy to design, and it allows people to put some
HTML code in to a widget in their own side bar to say ‘We like Philofaxy’
people clicking on the badge then come through to the blog. Interestingly sites
that have this badge on them feed in readers that read more pages than people
that arrive at the site either from Google or as a direct link.
Finally
This is just a start, but hopefully a good start to your
blogging experience. The essential thing is though to enjoy your new challenge,
listen to what people say and learn from experience.
My thanks to Steve for sharing these insights.